Seabird Coffee & Co started with a dream - the goal of standing out by creating a unique, human-centered experience built around coffee.
All cafes serve coffee. However, Seabird serves that extra intangible - a personable connection that customers always feel when they walk into the shop. “I’d like to make Seabird Coffee & Co a destination - a place for like minded individuals coming to look for that same experience wherever they’re going," says Seabird’s founder and creator - Brian McLaughlin.
That goal is easier said than done. Competition in the coffee business is fierce and consumers have many options when it comes to choosing their “local spots.” Brian started Seabird from the point-of-view that in coffee, like anything else, how you do business matters and that creating a genuine connection for every customer is how your shop can stand out from the crowd.
Brian’s approach does not originate from past occupations. Rather, his role as a father to three little girls shapes who he is as a business owner. Gaining lessons from them in patience, putting other people first, and staying open to rudimental creativity, Brian consciously built a company dedicated toward a never-ending dream. Beginning with a team that is knowledgeable, professional and above all, welcoming, truly impacts customers and is creating a loyalty amongst Cohasset locals.
From its humble beginnings with one store on the South Shore, Seabird has grown and plans on expanding its services in the near future. The store has a devoted following. While most of the marketing Seabird does is word-of-mouth, Brian is looking to share the Seabird story with others. Enter The Pour. The Pour chose Seabird for a Pourtrait because Brian and his team represent the re-awakening of local community through coffee.
Brian is not done yet. As he says, “As long as the product and the experience is the same going forward, we’ll continue as far as we can.” How far can Seabird go? We'll try to keep you dialed in with all their future endeavors.